Typeface advertisement

 

Art & Copy reaction

The one part of Art and Copy, directed by Doug Pray, that stood out to me was the Apple "think different" and iPod campaigns that were shown in the documentary. 

The “think different” campaign is one of the most inspirational ads I know of.  Relating the motto to pictures of past heroes, explorers, innovators, and free thinkers added a level of authenticity and made us recall the greatest people in history when thinking about apple computers. I also think this campaign in particular helped bring Apple to the super power they are today, and with only two simple words that technically are not grammatically correct.

The iPod campaign was just out of this world when it was first introduce. The use of color and negative space made people see how the music felt and how it could make them feel. The color choices also allowed for the white of it iPod and earphones to become instantly iconic to an entirely new generation of technology.

After some research, I found that Apple and Chiat/Day (now TBWA/Chiat/Day) have made some of the best ads including the “think different”, iPod, and “Get a Mac” campaigns. TBWA/Chiat/Day also has the coolest offices ever. I really enjoy the idea of businesses that nourish creativity and reward it respectively.

TBAW/Chiat/Day New York offices